Selected Work
Thirty years
of things that
had a job.
Book covers that had to sell off a shelf. Campaigns that had to fill a room. Packaging that had to survive a retail rack. None of it was made to win an award — it was made to work, and most of it did.
Two businesses under one roof, six seconds of highway, and one line that had to make sense at 65 miles an hour.
A small independent series needed to look like it belonged next to studio releases — same billboard, same street, same eye level.
A music reference title competing on a crowded shelf, where the cover has about two seconds to say what kind of book this is.
A shore-town apparel line that had to work on a sixty-year-old at the bar and a thirty-year-old on the beach, without pandering to either.
An indie horror property that needed retail packaging convincing enough to sit beside the majors without a major's budget.
A radio show that needed a mark with a room behind it — something that felt like a place you'd walk into, not a logo on a schedule.
A regional music magazine that had to read as a real publication from the first issue, before it had any audience to prove it.
A club show poster doing three jobs at once: name, date, and the promise that the night will be loud.
Station merchandise built to be worn by choice rather than handed out free and never seen again.
An esports brand that needed a mark strong enough to survive being stretched across a jersey, a stream overlay, and a phone icon.
Supporter merchandise for a soccer club, where the design has to be legible from across a stadium and worth owning up close.
One expensive page that had to do the work of a whole campaign, in a magazine readers flip through fast.
Show artwork that had to survive being shrunk to a thumbnail in a podcast app and still read from arm's length.
A medical practice whose printed materials were quietly undercutting how good the practice actually was.
Credentials
Work that went
somewhere serious.
Campaign and print materials for a documentary on gambling addiction, produced for the Council on Compulsive Gambling of New Jersey with director Richard T. Wilson. The film went on to Communicator Award and Outreach Festival recognition.
Film Campaign / Public HealthOngoing design and promotional work for a production company specializing in public service and advocacy films, serving the problem-gambling awareness community since 2001.
Design Partner
What's Not Here
The best of it is under someone else's name.
A large share of thirty years' work sits under confidentiality agreements and belongs to the clients who paid for it. What's on this page is the portion that can be shown. It's a fraction, and it's enough to tell you whether we should talk.